Judie Schwartz and Evelinda Urman are the creators of the popular column “Style Matters,” which appears weekly in the Rocky Mountain News. The column is available nationwide to more than 400 papers on the Scripps Howard News Service. Aimed at women readers with an interest in fashion, shopping and beauty, the column recently celebrated its sixth year anniversary. They are also the authors of the Colorado best-seller, “A Fashion-Lover’s Guide to the Best Shopping in Denver and Beyond,” available at all major bookstores.

The two first met at a Cher concert at Coors (Fiddler’s Green) Amphitheatre near Denver. Schwartz was the public relations director, and Urman was the national program manager for Coors Brewery. She and her marketing team were pitching Cher’s endorsement of the Coors Literacy Project. “We realized we were each wearing an outfit the other coveted,” Schwartz said. “We instantly bonded.” The enthusiastic fashionistas have been buddies ever since. The column originated from their frequent shopping expeditions. Urman and Schwartz are popular radio and television personalities and present seminars on fashion and professional business image.

They have worked in a variety of office environments from buttoned-downed companies to free-wheeling rock concert venues. When they first entered the workforce, John Molloy’s Dress for Success “uniform” had invaded the office place; when they left they were witnesses to the advent of “Casual Fridays.”

Originally from New York, Schwartz moved to Denver in 1982. She has been in public relations for 19 years, four of them as public relations director for a Universal Concerts amphitheater in Denver. She has worked with several Denver political consulting firms for clients such as Continental Airlines, Southern Pacific Railroads, American Express, Colorado Tourism Board, Motorola and Ticketmaster-Colorado.

Born in Venezuela, Urman moved to Denver in 1979. She has worked in sales, marketing and advertising for 17 years at Stockton-West Burkhard, J. Walter Thompson, and the Howard Group, handling clients such as Wendy’s International, TCI Cable and Ford Motor Company before going to Coors Brewing Company where she was in charge of the Coors Light brand.

Together Urman and Schwartz have two husbands, six children, no pets and small closets.

www.stylematters.us